Within months of Jezebel's May 2007 appearance on the new media scene, fans of the blog began referring to themselves as ""Jezzies"" in comment threads and organizing reader meet-ups in cities all over the world. By 2008, the devotion of the self-appointed Jezzies reached such a fever pitch that the New York Times ran a feature story about them and parody blogs and copycat websites began popping up right and left. With contributions from the writers and creatives who give the site its distinctive tone and broad influence, The Book of Jezebel is an encyclopedia of everything important to the modern woman.