Gernot Wagner

But Will the Planet Notice?

Gernot Wagner

Talk: But Will the Planet Notice?

Gernot Wagner stops by Google for a discussion about his latest book and editorial: "But Will the Planet Notice?

Gernot Wagner

Gernot Wagner is a research associate at Harvard’s School of Engineering and Applied Sciences, a lecturer on Environmental Science and Public Policy, and a Fellow at the Harvard University Center for the Environment.

But Will the Planet Notice?

You are one of seven billion people on Earth. Whatever you or I do personally—eat tofu in a Hummer or hamburgers in a Prius—the planet doesn't notice. In our confrontation with climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? It isn't science, politics, or activism. It's smarter economics.

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